HNB PLC, Sri Lanka's leading private sector bank, recently announced a landmark partnership with the Sri Lanka Institute of Marketing (SLIM) to launch "SLIM Marketing ROKS Powered by HNB," an innovative educational initiative designed to empower school students with essential marketing, business, and financial skills. This initiative builds upon the efforts of SLIM Brand Week 2025, with HNB continuing to nurture future leaders. 

The MoU was signed at HNB Towers, with the collaboration representing a significant step in both organisations' commitment to nurturing the next generation of business leaders and entrepreneurs in Sri Lanka. The program will deliver a comprehensive series of masterclasses targeting O/L and A/L students across government and private schools nationwide. 

"This strategic partnership with SLIM exemplifies HNB's dedication to educational development and our broader vision of empowering Sri Lanka's youth. By introducing students to real-world business concepts and challenges at this crucial stage of their education, we're not just building knowledge but inspiring future leaders who will drive our nation's economic growth. This initiative perfectly aligns with our core social impact pillars, particularly in education, and demonstrates our commitment to creating sustainable value for the community," said HNB Head of Marketing, Upul Adikari.

The program aims to reach over 80 schools across the island, offering students practical insights into modern marketing strategies, financial management, and business innovation through interactive learning sessions. A key highlight of the initiative includes awarding scholarships for students to pursue SLIM's Professional Certificate in Marketing, creating a clear pathway for their professional development.  

"SLIM Marketing ROKS has always been about nurturing future leaders by giving them a real taste of the challenges and opportunities in marketing and business. Partnering with HNB allows us to take this initiative to new heights, offering students across the island a truly engaging and valuable learning experience. We are confident that this program will continue to inspire and shape the next generation of marketers and entrepreneurs in Sri Lanka," said SLIM President, Gayan Perera.

The program emphasises enhancing presentation and communication abilities through interactive learning sessions led by experienced marketing practitioners. Students will also benefit from valuable networking opportunities with industry professionals, creating connections that can support their future careers in business and marketing. 

"The masterclass series represents a transformative approach to skill development, combining practical experience with strategic thinking. By immersing students in real-world business scenarios, we're not just teaching theory – we're cultivating the next generation of business leaders who can navigate complex market challenges. Our collaboration with HNB on this initiative demonstrates our shared commitment to empowering Sri Lankan youth with the tools and insights they need to thrive in today's competitive business landscape," commented SLIM Vice President - Events & Sustainability Dr. Dilhan Sampath Jayatilleke.